Thought Leadership

VIDEOS

DREAMFORCE 2015

Hear about FinancialForce's Customer Success program at Dreamforce 2015 with Patrick Beedle from Lexmark, live at the Customer Success Forum.

DREAMFORCE 2016

Hear from Addy Clark and Allison Pickens, Chief Customer Officer at Gainsight, speak about best practices in Customer Success metrics and operations.

DREAMFORCE 2017

Hear about the Customer Feedback strategies from Athena Heath and FinancialForce using GetFeedback survey tools.

OPS STARS 2017

Hear from a panel of Customer Marketers on best strategies on changing the buying process using online reviews. The video is called "Changing the Buying Process" on Day 3.

OTHER SPEAKING ENGAGEMENTS

PULSE 2018

Learn about the technical stack to support customer growth through advocacy & engagement.

ADVOCAMP 2017

See the presentation given at Advocamp 2017 on how to fund a customer advocacy program and best practices for execution.

DREAMFORCE 2017

See the presentation given at Dreamforce 2017 on best practices for gathering and utilizing customer feedback.

DREAMFORCE 2016

See the presentation given at Dreamforce 2016 on best practices for driving renewals, reducing churn and operationalizing Customer Success.

PULSE 2016

See the presentation given at Pulse 2016 on how best to pitch Customer Success in the sales cycle.

PULSE 2016

See the presentation given at Pulse 2016 on how to best foster advocates through a customer success program.

ERP CENTRAL 2016

See the presentation given at ERP Central 2016 on how to keep customers happy and reduce churn.

ARTICLES

CSM Q&A

Q&A article about Customer Success from 2014.

ADVOCAMP

Article featuring female speakers from Advocamp 2017.

SALESFORCE

9 Ways to Make Customer Success a Key Metric in your Business.